Google’s new AI Mode presents shoppers with an interactive, personalized mix of product recommendations, comparisons, and even direct purchase options right within the search results. The traditional list of blue links is replaced by a dynamic panel: you might ask…
Optimizing for your name is not enough: Why LLMs don’t suggest your Brand Training LLMs on your name as a professional or Brand is essential to survive the future of AI but this process it not instant. Here’s what you…
Generative Engine Optimization (GEO) is the strategic practice of optimizing brands, content, and websites for AI-driven search engines and Large Language Models (LLMs) like ChatGPT, Gemini, and Claude. Unlike traditional SEO, GEO prioritizes entity recognition, semantic clarity, and the ability…
Artificial Intelligence is at the forefront of nearly every marketing conversation today, especially following the latest announcements at Google I/O 2025. As anxiety grows among companies, executives, and entrepreneurs, marketing strategies are being rapidly redefined, often without a clear end…
How Can You Rank on ChatGPT? Get Your Name Suggested by AIs If you’re serious about your personal brand or business, it’s no longer enough to “just” rank on Google. Today, AI tools like ChatGPT, Gemini, Perplexity, and other assistive…
🌍 The Web’s Growing Faster Than Google Can Keep Up. Where Does That Leave Your Website? By Mariana Franco Let’s be blunt: the web is a mess. Every second, thousands of new pages go live, most of them rehashed, AI-generated,…
🤖 How Does ChatGPT Work? And Why Schema and EEAT Matter More Than Ever By Mariana Franco Let’s get real for a moment. We’re not just asking how does ChatGPT work out of curiosity. We’re asking because we need to…
What Does a Walled Garden Mean for the Internet? Welcome to the Age of Zero Clicks By Maryanna Franco We’ve all heard the term “walled garden,” especially in digital marketing and tech circles. But what does walled garden really mean…
Choose the right Marketing channels to grow your revenues and reduce your costs The Marketing department is usually the first one getting cuts when times are hard. Unfortunately, Marketing is also the only way to bring new leads and grow…
While one cannot really know what is in “Google’s mind” for 2024 we can certainly make some assumptions based on what we have seen in 2023 regarding Updates. Let’s take a look on what we can expect for Google’s 2024…
