Choose the right Marketing channels to grow your revenues and reduce your costs
The Marketing department is usually the first one getting cuts when times are hard. Unfortunately, Marketing is also the only way to bring new leads and grow revenue.
Depending on how well your brand is known and represented, these costs may have a bigger or smaller impact on your leads and revenue.
However, cutting costs in Marketing doesn’t mean your business shouldn’t do any marketing activities.
Expensive Marketing channels
Some Marketing channels are more expensive and cutting on those, will bring instant cost reduction. However, bear in mind that with this instant reduction of costs, you will also see an instant reduction of revenue.
1.Google Ads
Ads are a great way to get your products or services out there, especially when the competition is tough.
There is no doubt of the benefits google and bing ads bring to new businesses without a yet to be established brand or high competitive products.
However, most companies don’t optimize their SEA campaigns and end up spending more money than they should.
Solution: Leveraging SEA with proper SEO and PR techniques, helps to reduce SEA costs and implement cheaper and more long-lasting solutions.
2. Social Media Advertising
Some products are just made to be sold on Social Media (I am a victim of these ads and frequently get dragged into buying items I don’t even need). These products or services have something in common: they are usually something people wouldn’t even search about because they don’t even know it exists. So how can you cut on these costs without losing all of your sales?
Solution: The only way to get out there with a new solution highly commerciable but with zero searches is to do a combination of PR and Top of the Funnel content. It is ideal to still keep a budget for ads, but with the proper techniques, you can decrease those costs enormously and achieve an even more long lasting solution.
3. Link Building
Link Building is a very old SEO technique to get high rankings and, if you are lucky enough, conversions. The problem is: this doesn’t work anymore the way it used to. So instead of spending thousands of dollars each month buying links, focus on getting just the right ones.
Solution: You can get high quality PR links and benefit greatly from them by standing in front of the right audience. Instead of blindly paying for links, try to produce great content that can be picked up by other sites. Depending on your line of work you can also pay to write articles in renown magazines and get links from there.
4. Email Marketing and LeadGen
Some say email marketing doesn’t work anymore. I believe there is space for multichannel marketing strategies that include email marketing. However, paying thousands of dollars to an external company that sends templated emails to a non-target data base is not the solution.
Solution: Send less emails but with higher quality. Study your data base and adjust your emails by groups. Offer your target clients useful information and let them get acquainted with your brand and services before you start pushing sales on them.
Reduce your Marketing costs by focusing on a few small things
Good Content that serves all stages of your funnel
Promoting a service with ads or with cold outreach and not serving your users a page featuring them, shows an instant lack of professionalism and practicality.
Make sure you serve your users content for all the stages of the purchase: are they still looking for information? Checking the best option in the market? Or confirming you are exactly the provider they are looking for?
Top of the funnel pages
Catch the attention of your clients with pages that directly answer their questions, even if they are not ready to buy yet. Provide them everything they need to know so they will come back when they will be closer to closing the purchase.
These pages can be anything from blog articles to landing pages featuring services or products.
Middle of the funnel pages
When the client already has an idea of what they want, they will ponder and evaluate the options in the market.
At this stage, you need to offer them information about your services, compare your products with other brands, and show your advantages and benefits.
Make sure you can impress them not only with text but also with videos and images of your product or service.
Bottom of the funnel pages
Your potential client is now ready to buy – the only thing they need is reassurance. Make sure you are always transparent and clear about your terms and the services related to what you are selling: do you offer 24/7 customer support? How much are shipping costs and do you ship anywhere?
On another hand, show them your value with true examples: case studies and testimonials are great for this.
How do we know you can cut Marketing costs with great SEO?
At BrilliantSEO we do Digital Marketing and SEO for over 10 years and we have seen throughout the years how many clients reduced their costs up to 80% just by implementing a clear content strategy that helps users and Google understand what they are selling, who they are, and why are they the best choice for their clients.
Talk to one of our experts and start saving on your Marketing efforts too.
