IMPROVE YOUR VISIBILITY IN AI & GOOGLE
SEO and GEO Workshop for Marketing Teams
Upskill your marketing department with SEO strategies that drive measurable results.
Your marketing team already knows your brand, your audience, and your goals. This workshop gives them the SEO and GEO knowledge to make every campaign, piece of content, and landing page perform better in search, including inside AI-generated results.
One focused day. Built around your website. Your team leaves with a clear SEO action plan they can implement immediately
ESSENTIAL INFORMATION
Who is this SEO workshop for
This workshop is designed for corporate marketing teams who work with SEO daily, or need to start. It is suitable for mixed groups, from beginners to experienced marketers who want to align on a shared strategy.
Managing SEO alongside campaigns, content, and paid media.
Running campaigns but not capturing organic search demand
Content and editorial teams Writing and publishing without a clear SEO framework.
Building awareness but missing AI and GEO visibility
WORKSHOP PROGRAM
What Your Marketing Team Will Learn
Every workshop ends with a concrete SEO action plan for your website, specific priorities, fixes, and content opportunities your team can act on the following week.
By the end of the day, your team can:
- Identify the SEO opportunities on your own website
- Write and structure content that ranks in Google and AI results
- Understand why your current pages are or are not performing
- Align SEO with your existing content and campaign calendar
You also receive:
- A written SEO action plan for your website
- A GEO visibility checklist for AI search engines
- Keyword research framework tailored to your industry
- Access to an optional follow-up coaching session
What our participants say
Maryanna ran a series of workshops for us on how to structure websites for the future and boost conversions. The sessions were so practical, and insightful! The feedback from attendees was overwhelmingly positive.
Carla Jorge
Head of Marketing, APPM
WHY BRILLIANTSEO
Why Marketing Teams Choose BrilliantSEO
SEO doesn’t live in isolation. It’s the foundation of every marketing effort.
Our programs are designed for marketers who write, create, plan, and measure results.
By the end of your training, your team will know how to:
- Identify SEO opportunities across all channels
- Write optimized, high-performing content
- Understand what search engines (and users) value
- Use data to plan smarter campaigns
Each session is led by Maryanna Franco, a brand SEO and GEO consultant who trains companies and agencies across Europe and North America.
workshop options
Format and delivery options
The standard format. One full day (6–8 hours) covering all modules, with practical exercises throughout. Best for teams starting from scratch or needing a complete reset.
A focused 3–4 hour session on a specific area: content SEO, GEO visibility, or keyword strategy. Ideal as a refresher or targeted upskill.
The workshop plus an optional follow-up coaching session (90 minutes, remote). Your team implements the action plan, then brings questions and blockers back to Maryanna for a live review.
WHERE
On-site or remote
On-site at your office
Available across Europe and North America. We use your screens, your website, and your tools throughout the day.
Fully remote, live
Interactive video session with shared screens, live exercises, and group collaboration. Not pre-recorded.
WHERE
Practical details
| Group size | 8–10 participants recommended. Smaller groups (from 3) and larger teams (split into sub-groups) are both available. |
| Duration | Full day: 6–8 hours. Half day: 3–4 hours. Coaching add-on: 90 minutes, scheduled after implementation. |
| Location | On-site at your office in Europe, or fully remote via live video session. |
| Language | Delivered in English or Portuguese. |
| Price | From €3,000 for a full-day workshop. Final price depends on format, group size, and location. Custom quote provided after discovery call. |
| Dates | Flexible. On-site workshops require 3–4 weeks lead time. Remote workshops can often be arranged within 2 weeks. |
About the trainer
Maryanna Franco,
SEO trainer and consultant
Maryanna Franco is an SEO Consultant and the founder of BrilliantSEO. She has more than 15 years of experience in Digital Marketing.
Maryanna led numerous SEO workshops in Slovenia, Portugal and online. She can teach your team SEO strategies that bring measurable results and increase sales.
Maryanna’s approach goes beyond standard SEO. She focuses on conversion optimisation, revenue growth, and GEO, aligning her SEO strategy with the client’s business goals. She has helped e-commerce, SaaS and service businesses to build online presence through custom SEO strategies.
Frequent questions
How is this different from an SEO training programme?
This is a one-day workshop. Your team leaves with a shared SEO foundation and a concrete action plan for your website. An SEO training programme is a multi-session commitment designed to build deep, lasting in-house SEO expertise over weeks or months. If your team needs to move fast, the workshop is the right choice. If they need to take full ownership of your SEO long-term, explore our training programmes.
What is the coaching add-on?
After the workshop, your team implements the action plan. The coaching add-on is a 90-minute live session (remote) with Maryanna, typically 3–4 weeks after the workshop day. Your team brings what they have done, what is working, and where they are stuck, and Maryanna reviews it live and answers specific questions. It turns a one-day event into an accountable process.
Do participants need prior SEO knowledge?
No. The workshop is designed for mixed groups and adapted to your team’s level. A short pre-workshop questionnaire helps Maryanna understand where everyone starts so no one is left behind and no one is bored.
Can you focus the workshop on a specific topic?
Yes. If your team has a specific gap (content strategy, GEO visibility, technical basics, or keyword research), we can run a half-day session focused entirely on that area. Get in touch and we will recommend the best format.
How many people can attend?
The ideal group size is 8–10. For larger marketing departments, we split into focused sub-groups. For smaller teams of 3–5, the session becomes more of a working session, which often produces even more specific and actionable outputs.