About SEO Estonia 2024

Date: June 12–14, 2024
Location: Hilton Tallinn Park Conference Center, Tallinn, Estonia

SEO Estonia is one of the Baltics’ premier SEO gatherings. It’s a three-day event focused on actionable tactics in search, AI, link building, and digital PR. Maryanna Franco joined the 2024 edition, one that brought together 400 attendees and dozens of expert speakers.

 Speakers I Learned From

  • Jason Barnard – CEO, Kalicube → Brand SERPs & Knowledge Panels
  • Mads Singers – SEO Management Consultant → Management in the SEO industry
  • Koray Tuğberk Gübür – CEO, Holistic SEO → Semantic SEO, AI, Advanced SEO techniques
  • Kasra Dash – SEO Strategist → Link building and recovery after deindexation
  • Helene Jelenc – SaaS SEO Specialist → High-intent keyword strategies and transactional SEO
  • Vaibhav Kakkar – Founder, Digital PR Expert → Digital PR for SEO
  • Georgia Tan – Co-founder, Switch Key Digital → AI applications in SEO
  • Alex Drew – SEO Specialist → Aged domains and 301 redirect strategies
  • Kyle Roof – Co-founder, High Voltage SEO → SEO testing and Google algorithm research
  • Karl Kangur – SEO Entrepreneur → Link building and agency growth
  • Julian Goldie – SEO Agency Owner → AI in SEO and link building strategies
  • Robert Niechciał – CTO, Vestigio → Technical SEO and algorithm reverse engineering
  • Sebastian Heymann – SEO Specialist → Link building techniques for 2024
  • Jared Codlin – SEO Consultant → Google updates and penalty recovery
  • Massimiliano Geraci – SEO Automation Specialist → NLP, Python automation in SEO

Key Takeaways

SEO Estonia 2024 was a laser-focused deep dive into modern SEO:

  • AI & Automation in SEO: Koray and Vaibhav revealed how AI agents and automation reshape search strategy.
  • Brand SERP & Knowledge Panels: Jason’s framework helps improve visibility in AI-driven search.
  • Scaling SEO Management: Mads shared leadership methods relevant to growing SEO teams.
  • Technical Recovery & Growth Tactics: Kasra unpacked site recovery strategies and ranking safeguards.
  • Transactional SEO Excellence: Helene’s case study emphasized optimization for high-intent pages.
  • Content That Converts: Georgia delivered practical steps to turn searchers into customers.