Kalicube Tuesdays: Maryanna Franco & Jason Barnard talk about Coping with Marketing
Date: November 11th, 2023
Podcast: Kalicube Tuesdays
Host: Jason Barnard
Guest: Maryanna Franco
In this insightful Kalicube Tuesdays episode, Maryanna Franco joined Jason Barnard to explore how marketers can stay sane—and effective—in an wnvironemnt that demands collaboration, clarity, and cross-functional alignment.
Core Themes:
- Cross-Team Collaboration: Why marketing teams must break silos and work together—SEO, content, brand, social, and paid media teams can’t operate in isolation.
- Interdepartmental Relationships: Great marketing depends on deep alignment with customer service, legal, sales, and product—not just within the marketing bubble.
- CEO & Marketing Dynamics: How marketing teams can better understand, communicate with, and influence the C-suite—especially the CEO.
Maryanna and Jason discuss the emotional and strategic realities of marketing work, from internal politics to creative burnout, offering honest insights and practical ways to cope.