ESSENTIAL INFORMATION
All you need to know about the SEO training for Marketing Teams
Our training programs are tailored to the realities of modern marketing teams — fast-paced, data-driven, and content-heavy.
We focus on the skills that make a real difference:
WHY BRILLIANTSEO
Why Marketing Teams Choose BrilliantSEO
SEO doesn’t live in isolation. It’s the foundation of every marketing effort.
Our programs are designed for marketers who write, create, plan, and measure results.
By the end of your training, your team will know how to:
- Identify SEO opportunities across all channels
- Write optimized, high-performing content
- Understand what search engines (and users) value
- Use data to plan smarter campaigns
Each session is led by Maryanna Franco, a brand SEO and GEO consultant who trains companies and agencies across Europe and North America.
WORKSHOP PROGRAM
What Your Marketing Team Will Learn
Here you can see all the modules and topics included in this SEO workshop. We cover all the main SEO topics and optimisation for AI.
- What is SEO, and why does it matter for brands?
- SEO vs. Paid Advertising (ROI comparison)
- Search engines: How they work and what they prioritize
- Overview of Google, Bing, and alternative search engines
- Overview of LLMs and how they impact Search
- Website structure and hierarchy for large-scale websites
- Core Web Vitals and page experience
- Mobile-first indexing: Why it matters and how to optimize
- URL structures and best practices
- Sitemaps and robots.txt for enterprise sites
- Handling duplicate content and canonicalization
- How to conduct a technical SEO audit
- Understanding brand search intent (B2B vs. B2C SEO)
- Identifying business-critical keywords
- How to find high-value commercial intent keywords
- Competitor keyword analysis
- Using AI for keyword research (ChatGPT, Google Bard)
- Mapping keywords to pages (topic clusters and content hubs)
- Structuring content for maximum search visibility
- Writing effective meta titles and descriptions
- Header tag hierarchy and best practices
- Image optimization and alt text for accessibility & SEO
- Internal linking strategies for corporate websites
- Creating content for different business goals (lead gen, brand authority, thought leadership)
- AI-generated content: Risks, opportunities, and best practices
- The role of backlinks in SEO for brand authority
- PR-driven link-building for companies
- Brand reputation and link earning (entity-based SEO)
- How AI-driven search (Google’s AI Overviews, ChatGPT, Perplexity) changes SEO
- Strategies for ranking in AI-driven search results
- How corporate entities can optimize for AI and knowledge graphs
- Optimizing corporate sites for multi-location businesses
- Google Business Profile & enterprise local SEO strategies
- International SEO for global businesses (hreflang, localization)
- Handling multiple languages & regions effectively
- Scaling SEO across different markets
- Measuring SEO success: Key metrics for corporate websites
- Google Search Console for SEO
seo training options
Training Formats and Delivery Options
We offer SEO training both online and on-site. Whether you want a one-day workshop for your marketing team or a multi-session bootcamp for your entire department, we adapt to your team’s availability and learning pace.
We deliver in-person SEO workshops directly at your office across Europe or North America. Perfect for marketing teams who want an immersive learning experience that connects strategy with execution.
For distributed or hybrid teams, our online SEO training for marketing teams offers live, interactive sessions with collaborative exercises and team-based projects.
If your team needs deeper transformation, our SEO bootcamps for marketing departments combine technical SEO, content strategy, and analytics over several sessions — ensuring skills are reinforced and applied consistently.
About the trainer
Maryanna Franco,
SEO trainer and consultant
Maryanna Franco is an SEO Consultant and the founder of BrilliantSEO. She has more than 15 years of experience in Digital Marketing.
Maryanna led numerous SEO workshops in Slovenia, Portugal and online. She can teach your team SEO strategies that bring measurable results and increase sales.
Maryanna’s approach goes beyond standard SEO. She focuses on conversion optimisation, revenue growth, and GEO, aligning her SEO strategy with the client’s business goals. She has helped e-commerce, SaaS and service businesses to build online presence through custom SEO strategies.
Frequent questions
Can we tailor the SEO training topics to our marketing team’s needs?
Yes — all training programs are fully customized. Before the first session, we review your team’s current skill level, challenges, and goals to build a curriculum that fits your workflow and tools.
How many team members can join an SEO training session?
Most workshops and live sessions work best with teams of 8–10 people, but we can adapt to larger or smaller groups.
For big marketing departments, we split sessions into smaller subgroups for more focused learning and interaction
Do we need prior SEO knowledge to join?
Not at all. We design each training based on your team’s experience — from complete beginners to advanced marketers who want to improve specific areas like technical SEO, content optimization, or analytics.