ESSENTIAL INFORMATION
All you need to know about the SEO workshop for corporations
enterprise training
Enterprise SEO Training for Large Organizations
Our enterprise SEO training programs are built for large organizations managing complex websites, multi-language content, or multiple brands.
We help your internal teams — from marketing to IT and product — align on one SEO strategy that scales.
Whether you’re centralizing SEO processes or integrating AI and structured data across teams, we tailor the curriculum to your business goals.
WORKSHOP PROGRAM
SEO & GEO fundamentals for corporations
Here you can see all the modules and topics included in this SEO workshop. We cover all the main SEO topics important in 2 and optimisation for AI.
- What is SEO, and why does it matter for corporations?
- SEO vs. Paid Advertising (ROI comparison)
- Search engines: How they work and what they prioritize
- Overview of Google, Bing, and alternative search engines
- Overview of LLMs and how they impact Search
- Website structure and hierarchy for large-scale websites
- Core Web Vitals and page experience
- Mobile-first indexing: Why it matters and how to optimize
- URL structures and best practices
- Sitemaps and robots.txt for enterprise sites
- Handling duplicate content and canonicalization
- How to conduct a technical SEO audit
- Understanding corporate search intent (B2B vs. B2C SEO)
- Identifying business-critical keywords
- How to find high-value commercial intent keywords
- Competitor keyword analysis
- Using AI for keyword research (ChatGPT, Google Bard)
- Mapping keywords to pages (topic clusters and content hubs)
- Structuring content for maximum search visibility
- Writing effective meta titles and descriptions
- Header tag hierarchy and best practices
- Image optimization and alt text for accessibility & SEO
- Internal linking strategies for corporate websites
- Creating content for different business goals (lead gen, brand authority, thought leadership)
- AI-generated content: Risks, opportunities, and best practices
- The role of backlinks in SEO for corporations
- PR-driven link-building for enterprises
- Brand reputation and link earning (entity-based SEO)
- How AI-driven search (Google’s AI Overviews, ChatGPT, Perplexity) changes SEO
- Strategies for ranking in AI-driven search results
- How corporate entities can optimize for AI and knowledge graphs
- Optimizing corporate sites for multi-location businesses
- Google Business Profile & enterprise local SEO strategies
- International SEO for global businesses (hreflang, localization)
- Handling multiple languages & regions effectively
- Scaling SEO across different markets
- Measuring SEO success: Key metrics for corporate websites
- Google Search Console for SEO
seo training options
Training Formats and Delivery Options
We offer SEO training both online and on-site. Whether you want a one-day workshop for your marketing team or a multi-session bootcamp for your entire department, we adapt to your team’s availability and learning pace.
Get hands-on training at your office. Our on-site SEO workshops are available across Europe and North America, tailored to your business goals and team structure. We use your website and real data to make learning practical, focused, and directly applicable.
Book virtual SEO training sessions from anywhere. Live, interactive, and customized to your Marketing team’s needs: ideal for distributed marketing or content teams who want the same collaborative experience without travel.
Upgrade your team’s skills with multi-session SEO bootcamps combining strategy, content, and analytics. Perfect for marketing teams who want to build an in-house SEO process and turn training into measurable results.
About the trainer
Maryanna Franco,
SEO trainer and consultant
Maryanna Franco is an SEO Consultant and the founder of BrilliantSEO. She has more than 15 years of experience in Digital Marketing.
Maryanna led numerous SEO workshops in Slovenia, Portugal and online. She can teach your team SEO strategies that bring measurable results and increase sales.
Maryanna’s approach goes beyond standard SEO. She focuses on conversion optimisation, revenue growth, and GEO, aligning her SEO strategy with the client’s business goals. She has helped e-commerce, SaaS and service businesses to build online presence through custom SEO strategies.
Frequent questions
What’s the difference between corporate and enterprise SEO training?
Corporate SEO training is designed for companies that want to upskill their marketing, content, or product teams.
Enterprise SEO training goes a step further — it focuses on large, complex organizations managing multiple websites, brands, or markets. The main difference lies in scale, internal processes, and the level of customization needed.
Can you train teams in multiple locations at once?
Yes. We regularly run hybrid and fully virtual SEO workshops for companies with international or multi-office teams.
Your sessions can happen simultaneously across locations or be adapted to each region’s time zone and SEO priorities.
Do you offer customized SEO workshops for specific industries?
Absolutely. Each workshop or training plan is tailored to your company’s industry, website type, and goals.
We’ve trained teams in ecommerce, SaaS, logistics, healthcare, and many other sectors — always adapting examples, exercises, and frameworks to what matters most in your field.
How long does a corporate SEO training program take?
It depends on the depth you need.
We offer one-day workshops for quick alignment, multi-session programs for ongoing upskilling, and extended bootcamps for companies building in-house SEO expertise.
What results can we expect after SEO training?
Your team will leave with a clear strategy, improved SEO processes, and the ability to make smarter, data-driven decisions.
Most clients see better collaboration between departments and a noticeable improvement in search visibility within the following months.