Our approach Healthcare SEO
We focus on what matters most: helping your practice get found, trusted, and chosen. From Google to AI tools like ChatGPT, our strategy is built to boost visibility, drive patient bookings, and strengthen your online presence, wherever people are searching.
We help you:
Testimonials
Our clients say
We care about quality and always collaborate with our clients to ensure the final result is what you want. But don’t just trust us, read the real reviews.
Christian Armbruester
CEO, Armbrüster Consulting, Kasefilters.de & Kasefilters.eu
“Maryanna and her team understand the market needs even in different languages. Their technical attention and strategic minds have been completely essential for our growth. I highly recommend her services. “
Katjuša Jakšič
Psychotherapist
“Maryanna and her team built my website from scratch, and the results were beyond my expectations. I’m now getting so many client inquiries, I’ve had to refer people to other therapists!”
Carla Jorge
Head of Marketing, APPM
“Maryanna ran a series of workshops for us on how to structure websites for the future and boost conversions. The sessions were so practical, and insightful! The feedback from attendees was overwhelmingly positive.”
Optimize your healthcare facility’s online visibility
Brands that trust us
30+
Trusted Companies
Customised for your Hospital or Clinic
What’s Included in Our SEO Services for Healthcare
Get Found by the Right Patients
We research the exact phrases people use when searching for your services, from “pediatrician near me” to “back pain treatment options.” We then help you rank for those terms with tailored pages that are helpful, accurate, and easy to understand.
Improve Local Rankings and Maps Visibility
Show up when someone searches “spencialist in [your city]”. We optimize your local profiles, set up location-specific content, and help manage patient reviews so you show up where it counts.
Show Up in AI and Voice Search
We optimize your website so that AI tools and voice assistants can recognize your business, trust your expertise, and recommend your content. This includes organizing information clearly and answering common patient questions directly.
Turn Website Visitors Into Booked Appointments
Our SEO specialists will optimise the website’s structure, content, and technical aspects to ensure that your site is user and search-engine friendly.
Build Trust With Google and Patients
Healthcare is what Google calls a “Your Money or Your Life” topic, so trust matters. We help you build credibility with:
Get suggested to more patients in need
Who We Work With
Who Benefits From Our Healthcare SEO Services
Generative Search Optimization Experts
At BrilliantSEO we stay up to trends. We have been studying LLMs and their evolution since they first came out.
Maryanna Franco is an experienced SEO consultant with over 15 years working in Digital Marketing.
She is the founder of BrilliantSEO, an SEO agency based in Slovenia with a focus on SEO that brings higher conversions and introduces brands to LLMs. Maryanna has helped businesses worldwide across e-commerce, SaaS platforms, and service-based industries achieve long-term success through tailored SEO strategies.
Frequently Asked Questions about Healthcare SEO
What is Healthcare SEO and why is it important?
Healthcare SEO involves optimizing your medical practice’s online presence to appear in search results on Google, local searches, and AI-driven recommendations. It’s crucial because most patients now search online first when looking for medical services or advice.
How long does it typically take to see results from Healthcare SEO?
You’ll likely see initial improvements within the first 3 months, with more significant visibility, traffic growth, and patient bookings typically occurring within 6–12 months.
Can Healthcare SEO help us get found on AI tools like ChatGPT and Google AI Overview?
Yes. Optimizing for AI search is a core part of modern SEO strategies. By structuring content clearly and establishing your authority, your practice can become a trusted recommendation in AI-generated search results.
Is Healthcare SEO effective for local clinics or only large hospitals?
Healthcare SEO is highly effective for both. Local clinics benefit significantly from targeted local SEO strategies, while larger hospitals gain from broader national visibility and highly specialized topic optimizations.
Is SEO ethical and allowed for medical providers?
Absolutely. Ethical healthcare SEO focuses on accurate, expert-backed content, transparent information, patient education, and proper handling of privacy and medical ethics guidelines.
How does SEO help attract more patient appointments?
Good healthcare SEO makes your practice easily discoverable online, guides potential patients clearly to your appointment booking options, and builds trust through helpful and authoritative content, ultimately leading to more patient bookings.
What kind of ROI can we expect from investing in Healthcare SEO?
SEO typically provides a strong return on investment, especially long-term. As visibility and trust grow, patient acquisition costs decrease, online reputation improves, and ongoing traffic consistently converts into new patient relationships.
What sets BrilliantSEO apart from other healthcare SEO agencies?
BrilliantSEO uniquely combines healthcare-specific expertise with advanced knowledge of AI-driven search engines. We understand exactly how to make your practice visible in traditional search, AI-powered recommendations, and local searches, all with a strong focus on converting that visibility into patient bookings.
Will I have direct access to an SEO expert at BrilliantSEO?
Yes, at BrilliantSEO, you’ll directly work with senior SEO specialists experienced specifically in healthcare. We believe in transparency, direct communication, and personalized strategies tailored specifically to your practice.
How do we get started with BrilliantSEO’s healthcare SEO services?
Simply book a free initial consultation. We’ll analyze your current online visibility, identify quick wins, outline opportunities to boost your rankings and conversions, and provide a customized roadmap to get started immediately.