About Digital Marketing World Forum London 2024
Date: June 25–26, 2024
Location: Business Design Centre, London, UK
Digital Marketing World Forum (DMWF) London 2024 brought together senior marketing professionals and digital leaders from across industries. With a strong focus on data, content, AI, and experience, this year’s event featured practical insights, real-world case studies, and future-facing strategies for marketers navigating the ever-evolving digital landscape. Maryanna Franco joined DMWF 2024 in London, along with Kristina Rajzer, through her collaboration with Kalicube as an SEO consultant.
Notable Speakers at DMWF 2023 Amsterdam
- Miriam van der Heijden – Digital Transformation & CX Expert → Customer experience, digital transformation
- David Keene – Head of Data & Privacy Strategies → Data privacy, compliance
- Mascha Driessen – Regional VP, Microsoft Advertising → Advertising, influencer marketing
- Paul Wright – Director of Data Strategy, Uber → Data strategy, contextual advertising
- Julia Pilkes – Social Video Marketing Leader → Social video content, marketing innovation
- Dmitri Epelbaum – AI-driven Advertising Specialist → AI in advertising, programmatic strategy
- Tugce Aksoy – CX & UX Consultant → Customer experience, UX design
- Mark Cooper – Advertising Strategy & Innovation → Advertising innovation, strategy
- Igor Skokan – Martech & Automation Specialist → Marketing automation, Martech
- Sivan Einstein – Social Strategy Expert → Social media strategy, content innovation
- Jim Rudall – Head of EMEA, Intuit Mailchimp → Multi-channel marketing strategy
- Nick Goodchild – Digital Transformation & Brand Strategy → Brand strategy, digital transformation
- Kirsty Anniss – Marketing Leadership Coach → Leadership, marketing culture
- Yenan Wang – Data Scientist → Data science applications in marketing
- Tony Palmer – CX & Email Automation Expert → Customer experience, email marketing automation
- Philip Könings – E-commerce Data Leader → Unified e-commerce data strategy
- Mark Howard – Head of Digital, Tony’s Chocolonely → Digital marketing, e-commerce
- Felix Gottschalk – Analytics Lead → Consumer data and marketing analytics
- Jason Barnard – CEO, Kalicube → Brand SERPs, Knowledge Panels, AI SEO
- Sabrina Godden – Global Creative Director, Vodafone → AI & creativity in marketing
- Jenniffer Camacho – Mobile Product Lead, Nespresso → Mobile-first product strategies
- Duncan MacRae – Founder, MarketingTech → Opening & trends in marketing technology
- Mike Rhodes – Founder, ConsultMyApp → App growth and performance marketing
- Andrew Fox – Head of Digital & Paid Marketing, Aviva → Paid media, campaign optimization
- Sally Jones – Head of Content Marketing, Philips → Content strategy in health and tech
- Tom Pool – SEO Automation Expert → Automation tools and advanced SEO workflows
- Rachel Pearson – TikTok Marketing Specialist → Short-form video and brand growth
Key Takeaways
DMWF London 2024 offered a powerful blend of technical knowledge, strategic insight, and creative inspiration. A few standout themes included:
- AI & Content: From creative campaigns to hyper-targeted advertising, speakers explored how AI is reshaping content creation and delivery.
- Privacy & Compliance: As marketing becomes more data-driven, sessions by David Keene and Paul Wright showed how to navigate evolving privacy landscapes.
- Digital Transformation: Experts like Miriam van der Heijden and Nick Goodchild shared frameworks for sustainable brand growth in fast-changing environments.
- SEO & Automation: Jason Barnard and Tom Pool delivered practical advice on SEO in the age of AI and automation.