About Digital Marketing World Forum 2023 Amsterdam

Date: November 21–22, 2023
Location: RAI Amsterdam, Netherlands 

The Digital Marketing World Forum (DMWF) is a premier two‑day event for senior marketing leaders, featuring over 80 speakers from global brands. Maryanna Franco joined DMWF 2023 in Amsterdam, along with Kristina Rajzer, through her collaboration with Kalicube as an SEO consultant. Sessions covered Social media, data & analytics, AI, UX/CX, e-commerce, influencer marketing, programmatic advertising, brand identity, and omni-channel marketing.

Notable Speakers at DMWF 2023 Amsterdam

  • Nick Goodchild – Digital Transformation in Marketing → Transformation & customer-centric marketing frameworks
  • Shareen Bodha – Customer Experience Strategies → CX strategies for modern marketing
  • Karen Townsend – Data-Driven Marketing → Smart application of analytics and automation
  • Stefan Vermeul – AI in Digital Marketing → AI-driven marketing strategies and tools
  • Mascha Driessen – Influencer Marketing Trends → Scalable influencer partnerships
  • Elliott Rayner – Digital Marketing Strategist → Strategy development and digital marketing insights
  • Mary Garefalaki – Head of Social & Content → Social media strategy and content marketing
  • Anne Lathouwers – Head of eCommerce Solutions → E-commerce solutions and omni-channel integration
  • Mike Reed – The Role of Video in Omni-Channel Marketing → Video content’s impact on multi-channel engagement
  • Richard Kok – Programmatic Advertising for SMEs → Programmatic ad strategies tailored for small and medium enterprises
  • Alban V – Influencer Strategy in B2C → Influencer marketing in business-to-consumer sectors
  • Jason Barnard – CEO & Founder at Kalicube; Brand SERPs & Knowledge Panels → Brand identity, digital visibility, and knowledge panel optimization
  • Sabrina Godden – Global Creative Director, Vodafone → AI in amplifying human creativity
  • Jenniffer Camacho – Mobile Product Lead, Nespresso → Mobile-first product leadership
  • Duncan MacRae – Founder, MarketingTech → Digital marketing trends and innovation
  • Paul Wright – Director of Data Strategy, Uber → Contextual data in advertising
  • Mike Rhodes – Founder, ConsultMyApp → App growth and user acquisition strategies
  • Andrew Fox – Head of Digital & Paid Marketing, Aviva → Paid media and digital marketing integration
  • Sally Jones – Head of Content Marketing, Philips → Content marketing strategies in healthcare and tech sectors
  • Tom Pool – SEO Automation Expert → SEO automation techniques and tools
  • Rachel Pearson – TikTok Marketing Specialist → Leveraging TikTok for search and brand growth

Key Takeaways

  • Transformation & CX: Nick, Shareen, and Mary illuminated the evolving role of customer-centric marketing frameworks
  • Data & AI: Sessions from Karen, Stefan, and Sabrina emphasized smart application of analytics and automation plus AI’s creative potential
  • Influencer & Programmatic Strategy: Mascha, Richard, and Alban explored scalable approaches to partnerships and automation
  • Brand Identity & Search Presence: Jason Barnard’s expertise on Brand SERPs and Knowledge Panels foregrounded digital visibility
  • Omni-Channel Execution: Mike, Anne, and Rachel showed how video, e-commerce, and TikTok work together to build brand momentum
  • Mobile & Paid Media: Jenniffer, Andrew, and Paul delivered practical insights into app growth and data-rich advertising