About Digital Marketing Europe 2024, Vilnius

Date: March 20–21, 2024
Location: Vilnius, Lithuania

DME Vilnius 2024 brought together professionals from across Europe to discuss the future of digital marketing. Maryanna Franco attended DME 2024 suporting Kalicube as an SEO Consultant. With a strong focus on AI, SEO, analytics, and marketing automation, the conference featured practical case studies, insightful keynotes, and advanced tactics for navigating modern marketing challenges.

Notable Speakers at DMWF 2023 Amsterdam

  • Sanjay Sauldie – CEO, Sauldie.org (Germany) → Digital Strategy, AI & European Digital Transformation
  • Harri Olavinsilta – Founder, Porpoise Marketing (Finland) → Purpose‑driven marketing strategies
  • Dixon Jones – CEO, InLinks Optimization LTD (UK) → Semantic SEO & Entity‑first search optimization
  • Jon Mowat – Founder, Hurricane Media (UK) → Video marketing & brand storytelling
  • Aurimas Paulius Girčys – CEO, APG MEDIA (Lithuania) → E‑commerce and analytics leadership
  • Vicky Simmance – Founder, The OMG Center (UK) → B2B messaging & omnichannel storytelling
  • Bastian Grimm – President, Peak Ace AG (Germany) → SEO, SEA & cross-channel insights
  • Jason Barnard – CEO, Kalicube (France) → Brand SERP & knowledge panel optimization
  • Duane Brown – Founder, Take Some Risk Inc (Canada) → Growth marketing and risk-based testing
  • Robin de Wouters – FEDMA (Belgium) → GDPR & customer-centric email marketing
  • Magda Kay – Founder, Magda Kay LP (Poland) → Psychology-driven marketing & content
  • Simon Beyer – Strategy Director, Ingager (Sweden) → Social-first engagement strategies
  • Alexander Morad – CEO, Bright Mind Agency (Sweden) → Data-driven performance marketing
  • Alexander Novicov – Author & CEO, Way Boutique (UK) → SEO, entrepreneurship and personal branding
  • Andrii Burlutskyi – Dir. of Marketing, Yalantis (Ukraine) → Martech in software product marketing
  • Julita Davies – Performance Director, Philips (Netherlands) → Global marketing analytics
  • Nitesh Chhapru – Global Brand Director, Diageo Brands (Netherlands) → Brand, creativity & innovation
  • Mascha Driessen – Regional VP, Microsoft Advertising (Netherlands) → Paid media & influencer trends
  • Karen Townsend – Global Social Lead, TikTok (UK) → Social media strategy & trend insights
  • Stefan Vermeul – Head of Gaming Marketing NW Europe, HP (Netherlands) → Community building & emerging tech
  • Silvia Roman – Sr Product Marketing Manager, Booking.com (Netherlands) → Product-led content strategy
  • Dennis van Bregt – Data & AI Leader, allnex (Netherlands) → Analytics & AI applications in marketing
  • Kerstin Unterlauf – Digital Strategy & Activation Mgr, Philips (Netherlands) → Integrated digital campaigns
  • Gerry White – SEO Strategist, Dergal – Technical SEO, growth & e‑commerce optimization 
  • Thierry Ngutegure – Head of Data Insight, SALT.agency – Data‑led storytelling & digital PR

Key Takeaways

  • Jason Barnard’s detailed walkthrough of how to shape your brand presence in AI-powered search results.
  • Case studies on multilingual SEO that showed the power of properly localized content.
  • Strong emphasis on first-party data, attribution modeling, and advanced PPC automation.
  • Inspiring sessions on using AI in content workflows and building community-driven strategies.

Overall, the conference emphasized actionable tactics and real-world execution, making it a high-impact event for marketers navigating the complexities of modern digital ecosystems.