What Is SEO Training for Marketing Teams?
SEO training helps marketing teams understand how search engines work and how to apply SEO strategies in real business scenarios.
Instead of outsourcing SEO entirely, your team learns how to:
- identify opportunities for organic growth
- improve website performance in search engines
- align SEO with content, product and marketing strategies
- adapt to changes in Google and AI-driven search
The goal is not just knowledge, but the ability to apply SEO consistently across your organization.
What the Training Covers
Each training program is tailored, but typically includes:
- SEO fundamentals for marketing teams
- technical SEO basics and common issues
- keyword research and search intent
- content strategy and on-page optimization
- internal linking and website structure
- SEO for AI search (ChatGPT, Gemini, AI Overviews)
- measuring performance and SEO KPIs
We adapt the content based on your team’s experience and your business model.
Who This SEO Training Is For
Our training is designed for:
- in-house marketing teams
- content and SEO teams
- SaaS and ecommerce companies
- product and growth teams
- companies building internal SEO capabilities
Whether your team is just starting with SEO or looking to refine an existing strategy, the training is adapted to your level.
15+
Years of Experience
130+
Completed Projects
300%
More Leads
150%
More Conversions
What our participants say
Maryanna ran a series of workshops for us on how to structure websites for the future and boost conversions. The sessions were so practical, and insightful! The feedback from attendees was overwhelmingly positive.
Carla Jorge
Head of Marketing, APPM
About the trainer
Maryanna Franco,
SEO trainer and consultant
Maryanna Franco is an SEO Consultant and the founder of BrilliantSEO. She has more than 15 years of experience in Digital Marketing.
Maryanna led numerous SEO workshops in Slovenia, Portugal and online. She can teach your team SEO strategies that bring measurable results and increase sales.
Maryanna’s approach goes beyond standard SEO. She focuses on conversion optimisation, revenue growth, and GEO, aligning her SEO strategy with the client’s business goals. She has helped e-commerce, SaaS and service businesses to build online presence through custom SEO strategies.
SEO Training vs SEO Workshops
SEO training focuses on building long-term internal knowledge, while workshops are typically more hands-on and session-based. If you are looking for structured learning across your team, training is the best approach. If you prefer practical sessions focused on specific problems, explore our SEO workshops.
How the Training Works
Our approach is practical and business-focused.
