Practical, one or two-day SEO workshops tailored to your team, your industry, and your website. We cover how search engines work today, including AI-driven search and GEO, and give your team the tools to act on it immediately. Available on-site across Europe and North America, or fully remote worlwide.
Need more than a one-day session? If you want to build lasting in-house SEO expertise over time, see our SEO training programmes.
What is an SEO workshop?
An SEO workshop is a focused event session (usually one full day) where your team gets hands-on SEO and GEO knowledge applied directly to your business. It is not a lecture or a generic presentation. We use your website, your competitors, and your real goals to make every hour count.
An SEO workshop is right for you if
Your team needs a fast, shared SEO foundation
You are launching a site, campaign or new market
You need results quickly, without a long commitment
Consider training instead if…
You want to build a full in-house SEO capability
Your team needs deep, ongoing skill development
You prefer multiple sessions over weeks or months
What our participants say
Maryanna ran a series of workshops for us on how to structure websites for the future and boost conversions. The sessions were so practical, and insightful! The feedback from attendees was overwhelmingly positive.
Carla Jorge
Head of Marketing, APPM
Our approach to workshops
At BrilliantSEO, we offer SEO workshops for teams, both offline in Europe and the US, and for remote teams worldwide. Our corporate SEO training is perfect for marketing teams, developers and other employees who work with SEO or marketing.
What will your team learn?
SEO & GEO tactics and methods that work for your industry
Current trends in SEO, optimisation for AI and more
SEO and other tools to make the work more efficient
Practical tips specifically for your website
PRICING
All SEO workshops from BrilliantSEO
Find below the SEO workshop offer that best fits your business and goals. If you are not sure which one will work better for your team, do not hesitate to contact our friendly team.
SEO workshop for marketing teams
from
€3000
This workshop gives your team the SEO and GEO knowledge to make every campaign, piece of content, and landing page perform better in search, including inside AI-generated results. One focused day, built around your website and your goals.
Built for large organisations managing complex, multi-language, or multi-brand websites. This two-day workshop aligns your marketing and IT teams on a single SEO strategy, covering technical SEO, enterprise site architecture, and AI visibility at scale. Designed for groups of 8–10, with exercises drawn from your real website.
E-commerce SEO is not standard SEO. This workshop covers what actually drives product visibility and sales: category page structure, product schema, faceted navigation, seasonal content strategy, and how AI shopping results are changing buyer behaviour. Built for e-commerce teams who want more qualified traffic and fewer abandoned journeys.
companies live and die by organic visibility in crowded, high-intent markets. This workshop covers the SEO and GEO strategies specific to SaaS: landing page optimisation, comparison and review page strategy, product-led content, and how to appear in AI-generated software recommendations. For marketing, growth, and product teams.
Getting traffic is only half the job. This half-day workshop focuses on the SEO decisions that directly affect conversions: page structure, content hierarchy, calls to action, internal linking, and how search intent shapes what visitors expect to find. Ideal as a standalone session or as a complement to any of our other workshops.
If none of the formats above fits exactly, we build a session from scratch. Tell us what you need and we will design a workshop around it, single or multi-day, remote or on-site, for any mix of teams or experience levels.
Maryanna Franco is an SEO Consultant and the founder of BrilliantSEO. She has more than 15 years of experience in Digital Marketing.
Maryanna led numerous SEO workshops in Slovenia, Portugal and online. She can teach your team SEO strategies that bring measurable results and increase sales.
Maryanna’s approach goes beyond standard SEO. She focuses on conversion optimisation, revenue growth, and GEO, aligning her SEO strategy with the client’s business goals. She has helped e-commerce, SaaS and service businesses to build online presence through custom SEO strategies.
How Every Workshop Works
Discovery call
We talk through your team’s goals, experience level, and website.
Workshop customization
We build the session around your industry, your pages, and the questions that matter to your team.
Workshop day
One or two days, on-site at your office or fully remote and live. Practical exercises throughout.
Action plan
Your team leaves with a concrete list of SEO priorities and next steps for your website.
Our workshops are suitable for any level, from beginners to advanced. We tailor the content of our SEO workshops to match your team’s current knowledge and goals, ensuring everyone gets practical value.
What is the maximum size of the team that can attend your SEO workshop?
We don’t set a hard limit, but for a productive and interactive session, we recommend keeping the group to around 8 participants. This allows for better discussion, hands-on activities, and personal feedback.
Could you provide a corporate SEO workshop at our office?
Yes, we offer in-person workshops in Europe. For other locations, just get in touch, and we will be happy to explore possibilities and find a format that works for you.
What is the difference between a workshop and SEO training?
A workshop is a one or two-day event. Your team leaves with clarity, a shared language, and an action plan. SEO training is a multi-session programme designed to build deep, lasting in-house expertise. If you need speed, choose a workshop. If you need depth over time, choose training.
Do you stay in touch with us after the workshop?
Absolutely. We’re available for follow-up questions and ongoing support. We also offer consultancy services on an hourly basis if you’d like help putting what you’ve learned into action.
Should someone from the IT department attend the SEO workshop?
Yes. We strongly recommend that the person responsible for technical SEO joins the session to ensure alignment between marketing and development teams.
What will be the language of the workshop?
We can deliver the workshop in either English or Portuguese, just let us know your preference.
Do you have experience in leading SEO workshops?
Yes. Maryanna Franco has successfully led SEO workshops for a variety of teams in Portugal and Slovenia, with a strong focus on practical application and results.
How personalised are your SEO workshops?
We adapt the content to your team’s skill level and business focus. Before the session, we also review your market and website to bring in tailored tips and examples.
Not sure which workshop is right for your team?
Book a free 30-minute call and we will recommend the best format for your goals, team size, and budget.
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