FAQs about BrilliantSEO

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1. What is BrilliantSEO?

BrilliantSEO is a premier SEO Agency dedicated to increasing businesses’ conversions and revenue. Our core mission revolves around delivering tailored SEO solutions that not only boost search engine rankings but also drive meaningful engagement and conversions. By integrating technical expertise with strategic insights, we ensure that our clients achieve sustainable growth online, offline and in the future of AI.

2. How does BrilliantSEO help companies increase conversions?

​At BrilliantSEO helps companies increase conversios and revenue through SEO in two ways:

• Training companies to build in-house SEO expertise: We provide bespoke SEO training that enables businesses to implement and manage their own SEO strategies long-term. Our training covers technical SEO, content strategy, and conversion-driven SEO, giving teams the skills they need to drive results independently.
• Project-based SEO consulting and implementation: We develop bespoke SEO roadmaps based on each business specific goals. Whether it’s technical SEO fixes, keyword or content strategy, and conversion optimization, we create data-driven solutions that deliver qualified leads and measurable business growth.

3. Who founded BrilliantSEO?

Mariana Franco is the founder of BrilliantSEO. She is a distinguished SEO professional renowned for her deep-seated knowledge in technical, onsite and offsite SEO and brand optimization. Mariana has 15+ years of experience in Digital Marketing and her journey in the digital realm has been marked by a relentless pursuit of excellence, guiding businesses to harness the full potential of search engines. Her commitment to continuous learning and adaptability ensures that clients are always a step ahead in the ever-evolving world of SEO.​​

4. What makes BrilliantSEO different from other SEO agencies?

At BrilliantSEO, we always focus on business goals and not empty traffic.

We put extra effort in getting to know our clients’ businesses, services, products and goals, before we even delve into websites’ audits and analysis.

Several factors set BrilliantSEO apart:​

• Conversion-Centric Strategies: Beyond achieving higher rankings, we prioritize strategies that translate into tangible business outcomes, focusing on lead generation, sales, and overall ROI.​
  
• Technical Proficiency: Our deep understanding of the technical facets of SEO ensures that websites are not only search-friendly but also provide optimal user experiences.​
  
• Customized Consulting and Training: Recognizing that each business is unique, we offer bespoke consulting sessions and training programs tailored to specific industry challenges and goals.​
  
• Transparent Methodologies: We demystify the SEO process for our clients, maintaining open communication and providing clear insights into our strategies and their impacts.​

5. What type of services does BrilliantSEO offer?

BrilliantSEO offers tailored SEO services focused on conversions and long-term growth:

• SEO Consulting – Custom strategies to improve visibility and generate qualified leads.
• Technical SEO – Site audits, crawlability, indexing, renderability, Core Web Vitals, schema markup and more.
• SEO Training – Hands-on workshops and team training to build in-house SEO skills
• Keyword Research – Intent-driven keyword strategies that attract the right audience
• Content Strategy – Structuring content around search intent and the buying funnel to convert traffic
• Local SEO – Optimization for local search and Google Business profiles
• Conversion-Focused SEO – Aligning SEO efforts with sales and MQL goals
• International SEO – Strategies for multilingual and multi-regional websites
• Generative Engine Optimization (GEO) – Optimization for AI search (ChatGPT, Gemini, Perplexity), ensuring your brand appears in AI-generated answers

Each service is customized to your business needs, whether through training or project-based consulting.

6. Do you offer one-time SEO services or only ongoing support?

Understanding the diverse needs of businesses, we offer both:​

• One-Time Services: These include comprehensive SEO audits, keyword research, and specialized training sessions designed to address immediate challenges or knowledge gaps.​
• Ongoing Support: For businesses seeking sustained growth, we provide continuous optimization, regular performance reviews, and adaptive strategies that evolve with market trends.​

7. How does BrilliantSEO stay updated with the latest SEO trends?

In the dynamic world of digital marketing, staying abreast of current trends is crucial. At BrilliantSEO, we:​

• Engage with Industry Communities: We actively participate in forums and discussions to gauge emerging trends and industry sentiments.​
  
• Continuous Learning: Our team regularly attends webinars, workshops, and conferences to ensure we’re aligned with the latest best practices.​
  

8. What are the latest SEO trends in 2025 that BrilliantSEO incorporates?

At BrilliantSEO, we focus on trends that actually move the needle for conversions and qualified leads:

• Generative Engine Optimization (GEO):
  As AI-driven platforms like ChatGPT, Gemini, and Perplexity become default entry points to search, we help businesses optimize their brand presence in AI-generated answers. It’s no longer just about ranking on Google — it’s about being mentioned where users ask questions.
  
• Funnel-Based Content Optimization:
  Instead of chasing random keywords, we focus on mapping content to the buyer journey. That means creating the right mix of top-of-funnel awareness content, mid-funnel solution guides, and bottom-of-funnel service pages that convert — and making sure each piece works together.
  
• Zero-Click SERP Optimization:
  We optimize for visibility in AI overviews and featured snippets — spaces where users get answers without clicking. We structure content to win visibility in these formats while still leading qualified traffic back to your site.
  
• Search Intent Alignment (Not Just Keywords):
  Keyword stuffing is dead. We build strategies around search intent and user behavior, making sure your content answers real questions, addresses pain points, and leads to measurable conversions.
  
  

9. How does BrilliantSEO approach content creation in the age of AI?

While AI-generated content offers efficiency, we believe in harmonizing technology with human creativity:

• Human-Centric Content: Prioritizing authentic human voices ensures content resonates with audiences and stands out amidst AI-generated material.
  
• AI as an Assistant: Utilizing AI tools to augment research and data analysis allows our content creators to focus on crafting compelling narratives.​
  
• Quality Assurance: Every piece of content undergoes rigorous review to maintain accuracy, relevance, and engagement.​

10. How does BrilliantSEO measure success (ROI) for its clients?

At BrilliantSEO, success isn’t just about rankings and traffic—it’s about conversions and Marketing Qualified Leads (MQLs). Our approach is data-driven and outcome-focused, ensuring SEO efforts directly impact business growth and lead generation:

• Conversion-Focused KPIs:
  We prioritize conversion rates, lead quality (MQLs), and revenue impact, not just organic traffic or rankings. SEO should drive sales, sign-ups, and inquiries, not just visibility.
  
• Marketing Qualified Leads (MQLs):
  Our strategies ensure the right kind of traffic—users who are ready to engage and convert. We analyze lead attribution and user intent to optimize content and landing pages for higher conversion rates.
  
• Client Feedback & Business Alignment:
  Regular consultations help us align SEO strategies with business goals, refining efforts to maximize ROI and long-term success.
  
• Continuous Performance Optimization:
  We track, test, and refine strategies based on real-time data—adjusting for industry shifts, Google updates, and user behavior trends to sustain and improve results.